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The Social Gloo


Analyzing Email Performance Metrics
Email marketing remains one of the most powerful tools for building relationships, driving conversions, and maintaining consistent communication with an audience. However, sending emails alone is not enough. To achieve the best results, marketers must measure how their emails are performing and understand the meaning behind the numbers.
Ken Fehner
Oct 295 min read


Automation and Email Funnels: How to Work Smarter, Not Harder
Reaching your audience at the right time with the right message is no longer a luxury—it’s a necessity. That’s where automation and email funnels come in. These tools allow businesses of any size to create consistent, personalized communication that nurtures leads, builds trust, and converts prospects into loyal customers.
Ken Fehner
Oct 156 min read


Creating Engaging Email Campaigns
Email marketing remains one of the most cost-effective and powerful tools for connecting with your audience. In a digital world crowded with social media ads and fleeting trends, email still provides a direct, personal line to your customers' inboxes.
Ken Fehner
Oct 84 min read


Paid Social Ads vs Organic Growth – Which Really Works?
In the ever‑changing world of social media, businesses face a critical decision: should they rely on paid social ads, organic growth, or...
Ken Fehner
Sep 174 min read


Social Media Content Planning and Scheduling Tools
Introduction Social media is one of the most powerful tools for building relationships, reaching new audiences, and driving business...
Ken Fehner
Sep 23 min read


Crafting a Social Media Strategy - What's Your Plan?
Social media has become one of the most powerful tools in modern marketing. Whether you are a small business, a nonprofit, or a large corporation, your audience is spending time online—and they expect to connect with you there.
Ken Fehner
Aug 264 min read


Unlocking the Power of Content Formats My Journey into Blogs Videos and Infographics
Today, content isn't just king; it's the entire kingdom. As someone immersed in the digital landscape, I've seen how businesses, brands,...
Ken Fehner
Jul 14 min read


Essential Tips for a Thriving AI Marketing Campaign!
Integrating Artificial Intelligence (AI) into your marketing strategies can truly transform how you reach and engage with customers.
Ken Fehner
Apr 293 min read


Chat Your Way to Success: How Adding an AI Chatbot to Your Website Can Revolutionize Customer Interaction (Wix vs. Fastbot.ai & Elfsight)
Capturing and retaining customer attention is more vital than ever. As a business owner, you aim to enhance the user experience on your...
Ken Fehner
Mar 244 min read


Unlocking the Power of LinkedIn: 5 Proven Strategies to Expand Your Professional Network
Networking has transformed into an online exchange of ideas, skills, and opportunities. LinkedIn stands out as a powerful platform...
Ken Fehner
Mar 193 min read


Discovering the Latest Google Chrome Updates: What Business Owners Need to Know
Google Chrome, a leader in browser technology, regularly updates to enhance user experience. Let's look at the latest updates to Chrome.
Ken Fehner
Mar 123 min read


The Game-Changing Impact of Personalization in Digital Marketing
One of the most effective ways to stand out is by leveraging personalization in digital marketing.
Ken Fehner
Mar 53 min read


How to Create a High-Converting E-Commerce Website: 7 Essential Design Elements for Business Owners
Understanding key design elements can have a huge impact on user experience and boost conversions.
Ken Fehner
Feb 133 min read


Uncover the Winning Strategy: SEO or PPC? The Pros and Cons for Your Business!
Are you looking to boost traffic to your website but unsure which strategy to choose? Search Engine Optimization (SEO) and Pay-Per-Click...
Ken Fehner
Jan 204 min read


How to Identify and Collaborate with the Perfect Social Media Influencer for Your Brand
Social media influencers have become key players in brand marketing. They have built strong, loyal followings and can convey your brand’s...
Ken Fehner
Jan 164 min read


Website Designing for SEO: How Layout Impacts Rankings
Having a website that ranks well is vital for any business. Yet, many business owners struggle with understanding search engine...
Ken Fehner
Jan 134 min read


LinkedIn May No Longer Be the Social Media Platform for You
LinkedIn May No Longer Be the Social Media Platform for You LinkedIn has long been the go-to social media platform for professionals,...
Ken Fehner
Nov 4, 20243 min read


5 Easy Steps to Nail Your Holiday Email Marketing Campaign How-To Guide
In this guide, discover five straightforward steps to create holiday emails that resonate with your audience and drive sales.
Ken Fehner
Oct 24, 20243 min read


Unlocking Email Success: How to Navigate Spam Filters and Secure Inbox Delivery with Confidence
In the world of email marketing, ensuring your messages reach your audience's inbox is crucial.
Ken Fehner
Oct 14, 20242 min read


Unlocking the Secrets to Building a Strong Digital Marketing Strategy for Small Businesses
Today establishing a robust online presence is crucial for the success of small businesses.
Ken Fehner
Oct 12, 20242 min read
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