The Social Gloo

There is a dangerous myth circulating in the small business world: if your website looks good, it must be good. That myth is costing business owners thousands of dollars every year. Many web designers lead with aesthetics. They talk about colors, fonts, animations, layout trends, and “modern design.” They show you beautiful mockups. They impress you with creative flair. And when the site launches, everyone compliments how nice it looks. But here’s the question that matters mo