What Happens During a Website Project with The Social Gloo?
- Ken Fehner
- Jul 7
- 4 min read
A Step-by-Step Look at Our Website Design Process
Every business owner wants a website that looks great, attracts customers, and helps grow their business. But many people hesitate to start because they're unsure what the process will be like.
At The Social Gloo, we believe building a website should be exciting—not overwhelming.
That's why we've developed a straightforward, collaborative process that keeps you informed every step of the way.
As an official Wix Partner, we've helped businesses create websites that not only look professional but also become powerful marketing tools.
Here's what you can expect when you work with The Social Gloo.
Step 1: We Start with a Conversation
Every successful website begins with understanding your business.
Before we write a single line of content or choose a color, we take time to learn:
What your business does
Who your ideal customers are
What makes you different from your competitors
Your short-term and long-term goals
What you want your website to accomplish
Some businesses simply need an online presence. Others need lead generation, online scheduling, e-commerce, membership areas, or customer education.
The better we understand your goals, the better we can build a website that supports them.
Step 2: Planning the Site Structure
Think of this as creating the blueprint before building the house.
Together we'll determine:
Which pages you need
Navigation structure
Customer journey
Calls-to-action
Contact methods
Forms
Images and videos
Special features
Typical pages might include:
Home
About
Services
Products
Testimonials
FAQ
Blog
Contact
Every page has a purpose.
Rather than simply giving visitors information, each page should move them one step closer to becoming a customer.
Step 3: Gathering Your Content
Many business owners worry they have to provide everything before the project starts.
Don't worry—we help with that.
We'll gather:
Logos
Photos
Brand colors
Existing marketing materials
Service information
Contact information
Customer testimonials
Need help writing?
That's one of our specialties.
We'll help create website copy that's:
Easy to understand
Customer-focused
SEO-friendly
Designed to encourage action
Step 4: Designing Your Website
Now the fun begins.
Using the Wix platform, we begin designing pages that reflect your brand while creating an excellent experience for visitors.
We focus on:
Clean layouts
Mobile responsiveness
Fast loading
Easy navigation
Professional design
Strong calls-to-action
Clear messaging
Our goal isn't simply to build a pretty website.
It's to build one that converts visitors into customers.
Step 5: Optimizing for Search Engines
A beautiful website isn't very helpful if no one can find it.
That's why every website includes foundational SEO best practices.
We optimize:
Page titles
Meta descriptions
Heading structure
Images
URLs
Internal linking
Mobile performance
These fundamentals give your website a stronger foundation for improving visibility in search results over time.
Step 6: Review and Revisions
This is where your feedback matters most.
You'll review the website and let us know:
Any wording changes
Design preferences
Image replacements
Layout adjustments
Additional requests
We work together until you're happy with the final product.
After all, it's your website.
We simply help bring your vision to life.
Step 7: Launch Day
Once everything has been approved, it's time to go live.
We'll handle:
Connecting your domain
Publishing your website
Final testing
Mobile checks
Contact form testing
Basic analytics setup
Your new website is officially open for business.
Step 8: Your Website Is Just the Beginning
Many companies treat a website launch as the finish line.
We see it as the starting point.
The best-performing websites continue to grow through ongoing digital marketing.
That's why many of our clients continue working with The Social Gloo for:
Monthly blog writing
Email marketing
Social media management
YouTube video marketing
Website updates
Content creation
A website is most effective when it's supported by consistent, fresh content and a long-term marketing strategy.
Why We Build on Wix
As a Wix Partner, we recommend Wix because it offers an excellent balance of flexibility, security, performance, and ease of use.
Benefits include:
Secure hosting
Mobile-friendly design
Built-in SEO tools
Easy content updates
Reliable performance
Scalable features
E-commerce capabilities
Appointment scheduling
Marketing integrations
Most importantly, Wix allows businesses to grow without needing a developer every time they want to make a simple change.
Our Goal Is to Make the Process Simple
Building a website shouldn't feel confusing or stressful.
Our job is to guide you through every step, explain things in plain English, and create a website that represents your business professionally while helping you attract more customers.
Whether you're starting your very first website or replacing one that's outdated, we'll make the process smooth, collaborative, and focused on your business goals.
Ready to Get Started?
If you've been putting off your next website because you weren't sure what the process would be like, we'd love to show you just how easy it can be.
At The Social Gloo, we build more than beautiful Wix websites—we build digital marketing tools designed to help your business grow.
Let's create a website that works as hard as you do.