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What Happens During a Website Project with The Social Gloo?
A Step-by-Step Look at Our Website Design Process Every business owner wants a website that looks great, attracts customers, and helps grow their business. But many people hesitate to start because they're unsure what the process will be like. At The Social Gloo, we believe building a website should be exciting—not overwhelming. That's why we've developed a straightforward, collaborative process that keeps you informed every step of the way. As an official Wix Partner, we've
Ken Fehner
Jul 74 min read


The Power of Clear Messaging: Can Visitors Understand What You Do in 5 Seconds?
When someone visits your website, the clock starts immediately.
In fact, you have about five seconds—or less—to convince visitors they've come to the right place. During those first few moments, they're making quick decisions: What does this company do? Is this what I'm looking for? Can they help me?
Ken Fehner
Jul 15 min read


How Often Should You Redesign Your Website? Knowing When a Refresh Is Enough and When It's Time for a Complete Rebuild
. Some websites only need a refresh to stay effective, while others require a complete rebuild to keep up with changing technology, customer expectations, and business goals. Understanding the difference can help you make smart decisions and maximize your return on investment.
Ken Fehner
Jun 34 min read


Why The Social Gloo Uses Wix to Design Websites
At The Social Gloo, we believe websites should be professional, affordable, easy to manage, and designed to help businesses grow. That’s one of the reasons we often choose Wix as the platform for many of our client websites.
Ken Fehner
May 154 min read


Paid Ads Black Holes: How Digital Marketing Companies Are Ripping Off Small Businesses
The truth is that paid advertising can absolutely work when it is done properly. However, there are many digital marketing companies that treat small business advertising budgets like an endless ATM. Without strategy, transparency, or accountability, these campaigns often turn into what can best be described as a Paid Ads Black Hole.
Ken Fehner
Mar 125 min read


Stop Wasting Money: Understand PPC & ROI
The effectiveness of PPC campaigns is not determined solely by the number of clicks, but by the quality of traffic generated and the return on investment ROI. Understanding how to set a budget and measure ROI ensures that ad spend is efficient and that campaigns generate meaningful results. Understanding PPC Costs PPC advertising costs are comprised of several components.
Ken Fehner
Feb 43 min read


Master Meta: Facebook and Instagram Ads
This blog will explain how Facebook and Instagram ads work, why they're effective and how you can use them to achieve real marketing results. Facebook and Instagram ads are both managed through Meta Ads Manager, a unified platform where advertisers can create, manage and track campaigns across both networks. This shared system is one of the biggest advantages of advertising with Meta.
Ken Fehner
Jan 154 min read


Unleash the Power of Constant Contact: Beyond Email Marketing
In today's digital age, establishing a robust online presence is crucial for businesses to thrive. While email marketing remains a...
Ken Fehner
Aug 11, 20243 min read
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